#Rich snippets google how to#

But, your rich snippets will usually only display if you hold one of those coveted first 5 spots or so on Google. Rich snippets, like other structured data markups, are added within the HTML code and you can add them to your website to start benefitting from the higher CTRs! Who Can Use Rich Snippets?Īnyone can add rich snippets to their website. Google can display this information in a much more meaningful way on the search engine results page (SERP) and the user is more likely to click on that result.

Or like this one that also includes schema review stars: You can instead show up like this product result that includes a picture and a price: It goes beyond keywords to help a search engine put certain data into context.Īfter you markup the data, search engines can display the information in more helpful ways.įor example, instead of this normal looking result with no markup: Rich snippets are a form of structured data markup that let’s search engines better understand what a section on your page is about. Let’s get into it! What Are Rich Snippets?

#Rich snippets google how to#

In this guide, we’ll explore how to incorporate rich snippets into your SEO strategy. Other studies have shown as much as a 150% increase in click through rate (CTR)! One study showed a 30% increase in organic traffic for sites using rich snippets. This markup is gaining popularity as users are seeing some pretty awesome results by including it on their websites. Over the last few years we’ve seen rich snippets and microdata showing up more and more in the serps.

That’s why Google, Bing, Yahoo and Yandex banded together to bring unity and ease of use to rich snippets through their online documentation at. Rich snippets allows webmasters to mark up different types of content in a way that search engines can easily understand. How long does it take for rich snippet markup to appear in the search engines?.What Types of Information Can Be Displayed As Rich Snippets?.